Connect Google Analytics 4 or Google Tag Manager to Airtable

Here are some ways of accomplishing this:

1. For a no-code/low-code way of doing this, you can use Make’s Google Analytics 4 integrations.
   
   If you’ve never used Make before, I’ve assembled a bunch of Make training resources in this thread. For example, here is one of the ways that you can instantly trigger a Make automation from Airtable.
    
2. Alternatively, If you know how to write JavaScript, you can use Airtable's scripting extension to run your own custom JavaScript code. Airtable’s automations also have a “run script” action.
    
3. If you’re trying to do this with a form, Google Tag Manager and Google Analytics are both natively built into Fillout’s advanced forms for Airtable:
   
   - Track data with Fillout’s Google Tags Manager
   - Track conversion data in Google ads with Fillout
   
   Fillout also offers hundreds of additional features that Airtable’s native forms don’t offer, including the ability to update Airtable records using a form, create custom PDF files from a form submission, accept payments on forms, pre-fetch dynamic data from an Airtable record, customize the style and branding of your form, customize a theme for your form, display Airtable lookup fields on forms, create new linked records on a form, add a login page to your form, perform math or other live calculations on your forms, collect signatures on a form, create multi-page forms with conditional paths, connect a single form to dozens of external apps simultaneously, add CAPTCHAs to your form, and much more.
   
   I show how to use a few of the advanced features of Fillout on this Airtable podcast episode:
   - Using Fillout to update an existing Airtable record & create an eSignature approval process with PDF file creation.

Hope this helps!

If you’d like to hire the best Airtable consultant to help you with anything Airtable-related, please feel free to contact me through my website: Airtable consultant — ScottWorld 

To do this inside Airtable, try Data Fetcher’s Airtable Google Analytics integration. There is no scripting required and less of a learning curve than Make.