You need to use 3rd-party integrations, and you would definitely want to use Make’s integrations & automations instead of Zapier.

Make is INFINITELY more powerful & customizable than Zapier, yet it is SIGNIFICANTLY CHEAPER than Zapier.

I wrote an entire post here comparing Make vs. Zapier.

If you’ve never used Make before, I’ve assembled a bunch of Make training resources in this thread. For example, here is one of the ways that you could instantly trigger a Make automation from Airtable.

I also give live demonstrations of how to use Make in many of my Airtable podcast appearances. For example, in this video, I show how to work with Airtable arrays in Make.

Hope this helps!

If you’d like to hire the best Airtable consultant to help you with anything Airtable-related, please feel free to contact me through my website: Airtable consultant — ScottWorld

In addition to Make and Zapier, you can also take a quick look at n8n which you can self host (paying only about 7 - 20 usd per month) - you can read more on this automation tools here if interested!

Feel free to grab a slot using this link if you’d like to go through this in further detail!

Mike, Consultant @ Automatic Nation

Check out DataFetcher, they can pull GA4: https://datafetcher.com/airtable-integrations/google-analytics-4

Probably works for most of the bigger tools as well, but if your analytics tool doesn’t work with DataFetcher

Here’s a list of the stuff Airtable syncs with directly, and so if your service syncs with any of those, you can daisy chain them: https://support.airtable.com/docs/getting-started-with-airtable-sync