Welcome to the November 2025 edition of The Airtable Effect—a monthly roundup of what’s new, what’s inspiring, and what’s possible with Airtable. Whether you're an everyday builder, a certified pro, or just getting started, this newsletter is for you.
In each rendition of the newsletter, we’ll bring you:
- New product and program launches and updates
- The latest educational content from Airtable Academy
- Highlights from the Airtable Community
- Upcoming events you won’t want to miss
You can find The Airtable Effect every month:
- In your inbox (are you opted into marketing emails?)
- On LinkedIn (make sure to subscribe to this newsletter!)
- In the Airtable Community (check here in the Onboarding Resources section, obv)
Let’s take a look back at what happened in Airtable last month.
🤖 New from Airtable Academy: AI in Action
We're excited to announce our new course in the Airtable Academy, Airtable AI in Action, available now in our AI-powered app building learning path.
Dive into the AI-Powered App-Building learning path and discover how to use Omni, Airtable’s AI assistant, to launch apps, analyze data, automate workflows, and deploy specialized Field Agents for advanced tasks. Get hands-on with real-time insights, automation, and custom AI tools -- all through conversational AI.
Accelerate your AI learning journey →
🛠️ Now live to AI Labs: Video generation in field agents
We’re excited to announce the launch of video gen capabilities with field agents -- now live in n AI Labs.
Transform your images or concepts into dynamic videos, at scale as part of your existing workflows. No need to leave Airtable or juggle multiple tools. Just describe what you want and let Field Agents do the rest.
Want to give it a try? Workspace admins can enable AI Labs from Account > Workspace Settings. Once enabled, add the Video Field Agent to your base and start generating videos today!
Learn more about the video generation capability here →
🤩 Featured Change Maker: Blessing Nuga, Director of Data Operations and Administration at Teachers College, Columbia University
As part of the Division of Academic Planning and Global Affairs at Teachers College, Columbia University,
Before tapping into Airtable, Blessing’s team had no centralized way to track the full lifecycle of degree programs. Information was scattered across emails, spreadsheets, word documents – and even sticky notes.
Check out her recent spotlight in our Change Makers series to learn more about how Blessing’s team was able to cut time spent on manual updates by 70%, reduce data entry errors, and improved the visibility and granularity of shared data.
Read the full Change Maker post here →
🤖 AI Plays Spotlight: AI Campaign Generator
Get inspired with Airtable AI Plays, our library of pre-built apps showcasing what’s possible with AI in Airtable – each one complete with templates and walkthrough demos.
This month, we’re spotlighting the AI Campaign Generator, where you can simply describe your campaign idea, or provide a single campaign brief, and AI will bring it to life. With this AI Play, you’ll be able to:
- Build strategic campaign briefs
- Get rich market and audience insights
- Generate novel campaign strategies
- Experiment with visual styles
- Preview campaigns in the real-world
Check out the full AI Play library here →
🎭 ICYMI: Using AI to extract data and create multiple records with it
Check out this step-by-step walkthrough post from
Read the full walkthrough post here →
📅 Community Event Calendar
We’re always planning an exciting calendar of live events, user group hangouts, and office hours. Here’s what’s coming up:
November 13 | Airtable Enterprise Network: Mapping with AI
Join us for a live session that blends creativity and code—showcasing how Airtable Omni and the Interface Extensions SDK can transform spatial data into interactive maps directly in your interfaces. (Register here →)
November 20 | Airtable Marketing User Group: Building Your 2026 Marketing Roadmap
Discover how leading marketing teams use Airtable to plan campaigns, map key initiatives, and align teams around shared goals for the year ahead. (Register here →)
🚀 Product Launch Recap
Catch up on the latest features that launched this month—built to save you time, streamline workflows, and unlock new use cases.
✅ Connect Linked Records to Your Data Library
You can now link records directly to published datasets in your organization's Data Library—making it easier to build apps that reference trusted, centralized sources of truth across your business.
Use cases:
- Link customer feedback records to a centralized CRM dataset managed by ops
- Reference an approved list of product SKUs from a master inventory table
- Build apps that align to company-wide taxonomies for regions, teams, or goals
✅ Web Prototype Field Agent
A new field agent type—web prototype—lets you turn PRDs, design briefs, and campaign concepts into functional web prototypes, without leaving Airtable.
Use cases:
- Generate working prototypes from feature specs for product stakeholder review
- Quickly test landing page copy or layouts before committing dev resources
- Build internal demo sites or campaign recaps from real Airtable data
✅ Form Sections
You can now organize your base’s forms into collapsible sections—making it easier to manage large volumes of forms by project, team, or workflow.
Use cases:
- Group employee onboarding forms by department or role
- Keep campaign-specific request forms together for easier access
- Prioritize active vs. archived forms for cleaner team navigation
✅ Custom Domains (Public Beta)
Enterprise teams can now host Airtable experiences on their own domain (e.g., portal.yourcompany.com), creating a more professional and branded experience for external collaborators.
Use cases:
- Launch a client-facing portal for project tracking or asset delivery
- Host a branded internal tool on a memorable, org-owned URL
- Build vendor submission hubs that maintain brand trust and consistency
View “What’s new in Airtable” →
Did you find the Airtable Effect helpful? Any suggestions or recommendations for future editions? Want to learn more about the Airtable Academy and/or Community programs?
Or do you want to be featured in an upcoming rendition? Reach out on LinkedIn and/or on the Airtable Community (@kev) and show us what you've built in Airtable!
