Welcome to the May 2025 edition of The Airtable Effect—a monthly roundup of what’s new, what’s inspiring, and what’s possible with Airtable. Whether you're an everyday builder, a certified pro, or just getting started, this newsletter is for you.
In each rendition of the newsletter, we’ll bring you:
- New product and program launches and updates
- The latest educational content from Airtable Academy
- Highlights from the Airtable Community
- Upcoming events you won’t want to miss
You can find The Airtable Effect every month:
- In your inbox (are you opted into our marketing emails?)
- On LinkedIn (make sure to subscribe to this newsletter!)
- In the Airtable Community (check the Onboarding Resources section)
Let’s take a look back at what happened in Airtable last month.
✨ Introducing Airtable Assistant
Airtable Assistant helps every Airtable user accelerate app creation and discover breakthrough insights. Assistant has context about your business from the data in your Airtable app, so you can talk to it the same way you would an expert Airtable builder or a colleague who knows your domain. Just ask.
Cobuilding for faster app development:
- Build apps quickly with simple natural language prompts - no pointing and clicking required
- Add new fields (including AI fields!), automations, and interfaces just by asking
- Continue to iterate and refine your apps through conversation
- Maintain full visibility and control over what the assistant is doing
Insights for strategic decision-making:
- Ask pointed questions about your business in natural language
- Watch the assistant analyze large volumes of records and data to find answers
- Get comprehensive, real-time answers about your campaigns, product launches, customer conversations and more
- Make faster, better decisions with AI-powered analysis
Read the full announcement here →
💡 Community Spotlight: AI Model Quality Control
Check out the experiment held by user
“For our use case, we determined GPT 4omini gave just as good results for the lowest price in Scoring and providing justification. However for detection, GPT was not good vs Claude 3.7 Sonnet (only). In the end we scrapped doing the AI detection piece as it was not entirely reliable. This study did highlight many great things for us. It was fast and easy to set up and test.”
🎨 OpenAI Image Generation now in Airtable
With OpenAI’s image generation capabilities, Airtable now enables enterprise marketing and creative teams to easily manage asset workflows at scale—from generating campaign concepts, to remixing assets, to localizing media for international markets.
For example, an apparel company can now generate dozens of campaign concepts, produce assets based on regional availability, and localize assets, all within a few clicks.
Put an end to your repetitive design work and start bringing assets to market faster with image generation now in Airtable.
📅 Community Events Calendar
We’ve got a packed calendar of live events, user group hangouts, and office hours. Here’s what’s coming up:
May 8 | AI User Group: Unlock your workflow with new AI capabilities
Last call! Catch a deep-dive and demo of Airtable’s new AI features from Airtable’s product team and get a sneak peek look at the new image generator capabilities. (Register here →)
May 22 | Airtable Paris
Airtable Paris returns in 2025! Join the European builder community in Paris to connect, collaborate, and get inspired at our annual gathering. (Register here →)
Will you be at the event? Register for our AI Masterclass pre-event session, brought to you by Airtable Academy. Space is limited!
June 4 | Onboarding Office Hours
Are you new to Airtable, need some guidance navigating a roadblock, or looking for some new build tips? Join our Scaled CSM team for our monthly session offering live Q&A, a resources overview, and build best practices. (Register here →)
June 24 | Airtable LA
We are bringing our biggest event to Los Angeles - This is your moment to lead, innovate, and make an impact. (Register here →)
Will you be at the event? Register for our AI Masterclass pre-event session, brought to you by Airtable Academy. Space is limited!
July 16 | Onboarding Office Hours
Are you new to Airtable, need some guidance navigating a roadblock, or looking for some new build tips? Join our Scaled CSM team for our monthly session offering live Q&A, a resources overview, and build best practices. (Register here →)
🧑🏫 Academy Updates
We’re always evolving Airtable Academy to reflect your feedback and learning goals. Check out what's new and what's been recently updated.
🆕 New Launches
AI-Powered Vendor Management: Hear from Airtable's Finance Operations team as they transformed their vendor management workflow with Airtable AI. Learn about the pain-points they were solving for, the specific places in their workflow where AI was embedded, the prompts they used, and the impact this new workflow drove. (Register here →)
Template Quickstart: Product Roadmapping: This quickstart will help you learn more about our Product Roadmapping template’s functionality and provide guidance on how you can configure and customize it for your organization's use-case. (Register here →)
Building for Product Operations: Whether you’re just getting started with Airtable’s ProductCentral, or considering that next step, this course can help you articulate the need for a dedicated Product Ops function, and understand how Product Central supports the product lifecycle for your business. (Register here →)
Explore the full Academy catalog →
🚀 Product Launch Recap
Catch up on the latest features that launched this month—built to save you time, streamline workflows, and unlock new use cases.
✅ Airtable Assistant
Transform how you build and interact with Airtable using our new conversational Airtable AI assistant. Check out the spotlight feature at the top of the newsletter for more information 👆
✅ Dynamic Filters on Computed Fields in Forms
Users can now apply dynamic filtering of linked records inside interface forms. If a linked record column has a dynamic filter on a computed field, such as a lookup or formula, then the records will be filtered based on those conditions inside interface forms. Users will only be able to select linked records that match the conditions. This provides a more consistent experience with the rest of interfaces.
Use cases:
- Conditional intake forms
- Department- or role-specific selections
- Time-sensitive filters
✅ New Admin Roles: Brand, Integration, User
With new admin roles for Brand Admin, Integration Admin, and User Admin roles, Airtable empowers more precise delegation of administrative capabilities based on typical personas or tasks that may belong to one person or job function outside of the Super Admin. Improve your security posture, more granularly manage privileged access, and reduce the overall workload on your Super Admin(s).
- Brand Admin: manages branding settings
- Integration Admin: manage integrations and related settings
- User Admin: manage users and their collaborations
Use cases:
- Giving user provisioning and access management to IT or department leads
- Delegate control of brand assets to design, marketing, or internal comms teams
- Allow only technical or operations teams to manage critical integrations
View “What’s new in Airtable” →
👀 #AirtableAcademy in the wild
Spotlighting recently certified Airtable users, learnings, and celebrations from those using the #AirtableAcademy hashtag.
via Aidan Murphy:
I’m happy to share that I’ve obtained a new certification: 'Airtable No Code AI App Builder Certification' from Airtable! This is a great compliment to my existing 'Airtable Admin Certification' and Airtable Builder Certification'.
I also attended the Airtable Marketing User Group: The Future of Creative Ops this morning and learned a whole lot more about some exciting new features they have on the roadmap for this year.
It's very cool to see the impact AI could have on Creative Operations workflows in the short and long term, and how the team at Airtable are exploring ways to enhance the platform to take advantage of this technology.
Looking forward to digging in deeper and continuing to grow my skillsets in this ever expanding space!
via Yewon Kim:
I’m happy to share that I’ve obtained a new certification: Airtable No Code AI App Builder Certification from Airtable [...]This course has not only taught me how to use AI on Airtable but also how to interact with AI in general.
If you are somebody that is overwhelmed by the fast improvements of AI and have no idea how to use it to make your life easier, I highly recommend this course.
via Jessica Tenzer:
Just earned my AI App Builder Certification from Airtable! Excited to keep pushing what’s possible with AI-powered workflows—this stuff is a game changer. If you're thinking about how to bring AI into your Airtable setup, let’s talk!
via Amelia Barker:
I’m happy to share that I’ve obtained a new certification: Airtable Builder Certification from Airtable! I'm not gonna lie - This is the tool that EVERYONE needs. They may have created a monster. :) Let the building begin!
via Rodion Babii:
When I started using Airtable, I was just trying to keep my projects from turning into chaos. Fast forward: I’ve built full-on automation systems. Connected Airtable with everything from Make.com to AI agents. Now? Officially Airtable Certified 💪
Feels good. But this isn’t just a badge, it’s a reminder: You don’t need to be a dev to build something powerful. You just need the right tools, real curiosity, and a little bit of chaos to tame. To everyone in the no-code game: Keep building. Keep learning. And keep proving them wrong.
via Walker Milhoan:
Just wrapped up the AI App Builder course from #AirtableAcademy and officially earned my #CertifiedAIBuilder badge ✅ Excited to bring smarter, faster, AI-powered workflows to the platforms I build—this course opened up some wild possibilities for how teams can automate, analyze, and scale. Highly recommend to anyone working with Airtable or looking to level up their AI game!
Did you find the Airtable Effect helpful? Any suggestions or recommendations for future editions? Want to learn more about the Airtable Academy and/or Community programs?
Or do you want to be featured in an upcoming rendition? Reach out on LinkedIn and/or on the Airtable Community (@kev) and show us what you've built in Airtable!
