What is the proposed idea/solution? The proposed idea is to allow users to upload a custom image to use as the icon for their Airtable bases. Currently, bases are represented by a generic icon, but with this feature, users could personalize their base icons with an image that is meaningful to their project or team. This would add a visual touch to the base navigation and make it easier for users to quickly identify specific bases. How does is solve the user problems? This feature would solve several user problems: Visual organization: With custom icons, users can visually differentiate between multiple bases, making it easier to navigate and find the base they need. Personalization: Users can choose an image that resonates with their project or team, making the Airtable experience more engaging and personalized. Branding: For companies or teams using Airtable, custom icons can help reinforce their brand identity within the platform. Reduced cognitive load: By providing a visual cue, custom icons can help reduce the cognitive load associated with navigating multiple bases, making it easier for users to focus on their work. How was this validated? While I don't have specific data or user research to cite, here are some possible ways to validate this idea: User feedback: Review Airtable's user forums, social media, or support requests to see if users have requested this feature or expressed frustration with the current generic icons. Competitor analysis: Research other project management or collaboration tools that offer custom icon features and assess their user adoption and satisfaction. User testing: Conduct usability testing or surveys to gauge user interest in custom icons and gather feedback on how they would use this feature. Internal feedback: Discuss the idea with Airtable's internal teams, such as sales, marketing, or customer success, to gather their input and insights on the potential value of this feature. Who is the target audience? Airtable user
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